For years, we grew up watching commercials where white clothes came out sparkling clean from a washing machine full of blue foam.
But have you ever wondered why that color? What does blue have to do with cleanliness?
Spoiler alert: not much. But it has everything to do with how we've been taught to perceive cleanliness.
💡 The trick behind bright blue
Many commercial detergents don't just clean—they also make up your clothes.
Yes, you read that right. That deep blue hue usually comes from artificial dyes and optical brighteners , ingredients designed to reflect light and make your clothes “look” whiter or cleaner than they actually are.
These compounds don't remove stains or dirt; they just alter how they look under light. It's like applying a filter to your clothes.
🧪 What are optical brighteners?
They are fluorescent chemicals that coat the fibers of your clothing and deflect ultraviolet light. The result is a visual "whiteness" effect that, in reality, has nothing to do with actual cleanliness.
The problem is that:
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They are not biodegradable.
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They can cause allergies or irritations.
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They stay on your clothes, and therefore… in contact with your skin.
And the worst part: there's no functional reason why your detergent has to be blue. It's pure marketing.
🚫 So why do they keep using them?
Because for decades, blue has been associated with "clean." The industry knew how to use that color to generate trust, even if the product was full of toxic or unnecessary ingredients.
🌱 What do we use at Hauss?
None of those things.
Our detergent sheets are formulated without dyes, without optical brighteners, without toxins.
They clean deeply using biodegradable ingredients that remove dirt, grease, and unpleasant odors—without any visual tricks or residue on your clothes.
And yes, they smell delicious too 😉
🧺 Your skin (and the planet) will thank you
Your clothes are in contact with your body all day.
Why use products with ingredients you don't understand, just because they look "clean"?
It's time to change that.
👉 Do you dare to take the step?
Click here to discover real cleaning—no costumes, no worries.
